Gimmicking

What does GIMMICKING mean?

Gimmicking is a form of GIMMICK.

1. noun

   a drawback or difficulty that is not readily evident

   “it sounds good but what's the catch?”

2. noun

   something unspecified whose name is either forgotten or not known

   “she eased the ball-shaped doodad back into its socket”

3. noun

   any clever maneuver

   “he would stoop to any device to win a point”

Definitions from WordNet 3.1, Princeton University.